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TB Notes 4, 2004

No. 4, 2004


Marketing Efforts for

Marketing kickoff

Image of website buttons and business card
Image of website buttons and business card

At the 2004 National Tuberculosis Controllers’ Association (NTCA) conference, held June 9-11, 2004, in Atlanta, Georgia, the Communications, Education, and Behavioral Studies Branch (CEBSB) of DTBE launched a marketing kickoff directed at TB program staff for, a comprehensive, searchable TB education and training resources Web site. The Web site exhibit booth featured promotional items printed with the Web site address, such as business cards, flashing buttons, and pens. The buttons had magnetic flashing lights and the catchy slogans “I’ve Got TB (resources) and “Got TB Resources?” and were very popular with NTCA conference participants.

Web site e-newsletter

Another strategy for marketing the TB Education & Training Resources Website is the monthly newsletter that is e-mailed to TB-EDucate and TB Education and Training Network (TB ETN) members. The e-newsletter includes information on the website’s current “Highlight of the Month,” and promotes materials recently added to the database. If you would like to receive this electronic newsletter, please send an e-mail to

Image of first e-newsletter for – June 2004
First e-newsletter for
– June 2004

Promote your organization’s materials!

Promote your materials by submitting information about them to! New materials are added to the online database every month. Be sure to make your organization’s materials available to the public, and help the website be as robust and up-to-date as possible. A request for submission is available on the website at this link.

Testimonials about the website

Hear what people have to say about, then visit the website to see what they are talking about!

My colleagues and I in the Education & Training Department at the New Jersey Medical School National TB Center have found the findtbresources website to be most helpful. More often than not, our search quickly leads us to just the right resource. In addition, we refer other health care professionals and students to the website to search for specific resources.

DJ McCabe, RN
Nurse Educator

This website brings the world of TB events, news, and resources to your fingertips. Anyone developing any educational course or product can avoid re-creating the wheel by looking at this website first. You will discover a treasure of fully developed products for education and resources for advocacy. In addition, the website provides a forum to share your program's courses and products, enabling us all to share the wealth of our experience in TB control.

L. Masae Kawamura, MD
Director/TB Controller
San Francisco TB Control Section
Department of Public Health

I have visited this site several times. The last time involved looking for TB drug fact sheets. I had tried other sources without much success. I next tried the findtbresources website. I found all kinds of drug fact sheets and we are now in the process of reviewing and adapting them for use in the state of Florida. This site is easy to use.

Jo-Ann Arnold, RN, MS
RN Consultant
Florida Department of Health
Bureau of TB and Refugee Health

Be sure to bookmark the TB Education & Training Resources Website!

Any questions or comments about the website can be directed to

Your one-stop site to find & share TB resources

—Reported by Hsin-Hsin Foo, MPH and Amera Khan, MPH
Div of TB Elimination


A Partnership-Building Guide and Toolkit for U.S.
TB Control Programs

CDC and its TB control partners recognize the importance of developing effective partnerships with organizations serving persons at high risk for TB as a critical element to TB elimination. This idea is emphasized in recommendations made in A Strategic Plan for the Elimination of Tuberculosis in the United States (1989). Developing effective partnerships is also emphasized in goals set in CDC's Response to Ending Neglect: The Elimination of Tuberculosis in the United States (2002).

With these recommendations and goals in mind, Forging Partnerships to Eliminate Tuberculosis (1995) — developed for use by TB control programs to facilitate partnership-building activities — was evaluated by DTBE. Based on this evaluation, DTBE determined that, for the document’s continued and effective use, it should include up-to-date information on how to work with limited resources, strategies for partnership-building in low-morbidity areas, and tools for TB control programs to use in planning and responding to outbreaks. An update of Forging Partnerships to Eliminate Tuberculosis was initiated in fall 2001 in order to provide a partnership-building guide and toolkit that assists TB controllers in creating and sustaining effective partnerships.

The first step in the update process was to convene an expert review panel, whose members were asked to make content-update recommendations to Forging Partnerships and to advise on the development of the materials in the toolkit. Next, based on the recommendations of the expert panel, TB controllers and other TB control program staff conducted formative evaluation of the materials in a discussion group. 

Finally, based on key suggestions from the expert panel and findings from the formative evaluation, the guide now includes

  • characteristics describing effective resource-limited partnerships,
  • success stories about reaching leaders of high-risk populations in low-morbidity areas, and
  • ways to create and maintain a sense of ownership among the partners.

The quick-reference toolkit contains items such as

  • goals and a SMART* objectives planning worksheet,
  • an information-gathering worksheet for use with potential partners and
  • an outbreak response communication needs assessment checklist.

*SMART: Are your objectives specific, measurable, attainable, realistic, and time-framed?

The target audience suggested titling the product Forging Partnerships to Eliminate Tuberculosis: A Guide and Toolkit.

The update of Forging Partnerships to Eliminate Tuberculosis through the use of a systematic health education process ensures the usefulness of the new product and provides TB controllers with practical guidance and tools to facilitate building and sustaining effective TB partnerships. The next step in this project is to implement the suggestions provided by the target audience during the discussion group for marketing and dissemination of the product in late fall 2004.  Marketing and dissemination activities for Forging Partnerships to Eliminate Tuberculosis: A Guide and Toolkit will include

  • producing the guide and toolkit on paper and in CD-ROM formats,
  • disseminating the guide and toolkit to all U.S. TB control programs at the state and local levels, and
  • featuring the guide and toolkit at regional TB controller meetings.

—Reported by Scott McCoy, MEd
Div of TB Elimination



Released October 2008
Centers for Disease Control and Prevention
National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Division of Tuberculosis Elimination -

Please send comments/suggestions/requests to:, or to
CDC/Division of Tuberculosis Elimination
Communications, Education, and Behavioral Studies Branch
1600 Clifton Rd., NE - Mailstop E-10, Atlanta, GA 30333