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TB Notes 4, 2004
No. 4, 2004
UPDATES FROM CEBSB
Marketing Efforts for
Image of website buttons and business card
At the 2004 National Tuberculosis Controllers’ Association
(NTCA) conference, held June 9-11, 2004, in Atlanta, Georgia, the
Communications, Education, and Behavioral Studies Branch (CEBSB)
of DTBE launched a marketing kickoff directed at TB program staff
www.findtbresources.org, a comprehensive, searchable TB education
and training resources Web site. The Web site exhibit booth featured
promotional items printed with the Web site address, such as business
cards, flashing buttons, and pens. The buttons had magnetic flashing
lights and the catchy slogans “I’ve Got TB (resources) and “Got
TB Resources?” and were very popular with NTCA conference participants.
Web site e-newsletter
Another strategy for marketing the TB Education & Training
Resources Website is the monthly newsletter that is e-mailed
to TB-EDucate and TB Education and Training Network (TB ETN) members.
The e-newsletter includes information on the website’s current “Highlight
of the Month,” and promotes materials recently added to the database.
If you would like to receive this electronic newsletter, please
send an e-mail to firstname.lastname@example.org.
First e-newsletter for
– June 2004
Promote your organization’s materials!
Promote your materials by submitting information about them to
www.findtbresources.org! New materials are added to the online
database every month. Be sure to make your organization’s materials
available to the public, and help the website be as robust and up-to-date
as possible. A request for submission is available on the website
at this link.
Testimonials about the website
Hear what people have to say about
www.findtbresources.org, then visit the website to see what
they are talking about!
My colleagues and I in the
Education & Training Department at the New Jersey Medical
School National TB Center have found the findtbresources website
to be most helpful. More often than not, our search quickly
leads us to just the right resource. In addition, we refer
other health care professionals and students to the website
to search for specific resources.
DJ McCabe, RN
This website brings the world of TB events,
news, and resources to your fingertips. Anyone developing
any educational course or product can avoid re-creating the
wheel by looking at this website first. You will discover
a treasure of fully developed products for education and resources
for advocacy. In addition, the website provides a forum to
share your program's courses and products, enabling us all
to share the wealth of our experience in TB control.
L. Masae Kawamura, MD
San Francisco TB Control Section
Department of Public Health
I have visited this site
several times. The last time involved looking for TB drug
fact sheets. I had tried other sources without much success.
I next tried the
findtbresources website. I found all kinds of drug fact
sheets and we are now in the process of reviewing and adapting
them for use in the state of Florida. This site is easy to
Jo-Ann Arnold, RN, MS
Florida Department of Health
Bureau of TB and Refugee Health
Be sure to bookmark the TB Education & Training Resources
Any questions or comments about the website can be directed to
Your one-stop site to find & share TB resources
—Reported by Hsin-Hsin Foo, MPH and Amera Khan,
Div of TB Elimination
A Partnership-Building Guide and Toolkit for
TB Control Programs
CDC and its TB control partners recognize the importance of developing
effective partnerships with organizations serving persons at high
risk for TB as a critical element to TB elimination. This idea is
emphasized in recommendations made in A Strategic Plan for the
Elimination of Tuberculosis in the United States (1989). Developing
effective partnerships is also emphasized in goals set in CDC's
Response to Ending Neglect: The Elimination of Tuberculosis in the
United States (2002).
With these recommendations and goals in mind, Forging Partnerships
to Eliminate Tuberculosis (1995) — developed for use by TB control
programs to facilitate partnership-building activities — was evaluated
by DTBE. Based on this evaluation, DTBE determined that, for the
document’s continued and effective use, it should include up-to-date
information on how to work with limited resources, strategies for
partnership-building in low-morbidity areas, and tools for TB control
programs to use in planning and responding to outbreaks. An update
of Forging Partnerships to Eliminate Tuberculosis was initiated
in fall 2001 in order to provide a partnership-building guide and
toolkit that assists TB controllers in creating and sustaining effective
The first step in the update process was to convene an expert review
panel, whose members were asked to make content-update recommendations
to Forging Partnerships and to advise on the development
of the materials in the toolkit. Next, based on the recommendations
of the expert panel, TB controllers and other TB control program
staff conducted formative evaluation of the materials in a discussion
Finally, based on key suggestions from the expert panel and findings
from the formative evaluation, the guide now includes
- characteristics describing effective resource-limited partnerships,
- success stories about reaching leaders of high-risk populations
in low-morbidity areas, and
- ways to create and maintain a sense of ownership among the partners.
The quick-reference toolkit contains items such as
- goals and a SMART* objectives planning worksheet,
- an information-gathering worksheet for use with potential partners
- an outbreak response communication needs assessment checklist.
*SMART: Are your objectives specific, measurable,
attainable, realistic, and time-framed?
The target audience suggested titling the product Forging Partnerships
to Eliminate Tuberculosis: A Guide and Toolkit.
The update of Forging Partnerships to Eliminate Tuberculosis
through the use of a systematic health education process ensures
the usefulness of the new product and provides TB controllers with
practical guidance and tools to facilitate building and sustaining
effective TB partnerships. The next step in this project is to implement
the suggestions provided by the target audience during the discussion
group for marketing and dissemination of the product in late fall
2004. Marketing and dissemination activities for Forging
Partnerships to Eliminate Tuberculosis: A Guide and Toolkit will
- producing the guide and toolkit on paper and in CD-ROM formats,
- disseminating the guide and toolkit to all U.S. TB control programs
at the state and local levels, and
- featuring the guide and toolkit at regional TB controller meetings.
—Reported by Scott McCoy, MEd
Div of TB Elimination